The State of Blog Relations : From the Point of View of Public Relations Executives & Bloggers

A Project of APCO Worldwide & The Council of Public Relations Firms

APCO Worldwide CPRF

Questions & Comments

We want to know what questions you think capture best practices in blogger relations. Below are questions from last year’s survey. If you think a question listed should be on the 2008 survey, create a login and promote it or if you think a question listed should not be on the survey – demote it or submit your own. We need your help in developing a set of working principles in this new field.

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70
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Submited by: Administrator on 03/11/08

Public relations professionals should always identify themselves and their firm when pitching a blogger.


0 Comments
 
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60
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Submited by: Administrator on 03/11/08

PR FIRMS: Our firm does a good job identifying the specific interests of individual bloggers and sending them relevant information.


1 Comments
 
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50
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Submited by: Administrator on 03/11/08

Bloggers are opinion leaders in media generally; they have impact beyond their blogs.


0 Comments
 
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50
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Submited by: Administrator on 03/11/08

PR FIRMS: Does your firm have (or follow) best practices for blogger relations? If so, what is it?


1 Comments
 
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40
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Submited by: Administrator on 03/11/08

BLOGGERS: Do you follow any type of code of conduct? If so, what is it?


0 Comments
 
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40
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Submited by: Administrator on 03/11/08

BLOGGERS: Public Relations firms do a good job identifying the specific interests of individual bloggers and sending them relevant information.


2 Comments
 
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40
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Submited by: Administrator on 03/11/08

Public relations professionals should always identify themselves and their firm when leaving a comment on a blog.


0 Comments
 
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10
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Submited by: Administrator on 03/11/08

A PR person’s approach to blogger relations, compared to their approach to traditional media outreach, should be basically the same.


0 Comments
 
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10
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Submited by: Kami on 03/21/08

PR FIRM: A blogger should be given the same consideration and access to information as a media outlet.


0 Comments
 
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10
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Submited by: Kami on 03/21/08

BLOGGERS: I prefer to be contacted by PR professionals that are also bloggers themselves.


0 Comments
 
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0
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Submited by: Administrator on 03/11/08

Bloggers should be transparent about who sponsors their site.


1 Comments
 
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0
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Submited by: Ted on 03/25/08

PR FIRMS: Its OK to send unsolicited mass e-mails to bloggers if you give them an "opt-out" link.


0 Comments
 
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Submited by: beñat on 04/14/08

PR agencies: the best practice is to contact bloggers asking them if they are interested receiving your company's press or blogger stuff. send them only if their interested and waive them the opportunity to get off the list on every issue.


0 Comments
 
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Submited by: Administrator on 03/11/08

PR FIRMS: It's OK to compensate bloggers for writing about my clients.


0 Comments
 
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0
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Submited by: Administrator on 03/11/08

BLOGGERS: It's OK for PR firms to compensate bloggers for writing about their clients.


2 Comments
 
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-10
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Submited by: apco on 03/24/08

Bloggers should disclose when they receive items from PR firms.


0 Comments
 
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-30
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Submited by: Administrator on 03/11/08

It’s important for those who “pitch” or communicate w/ bloggers that they themselves have a blog.


0 Comments
 

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